Metro Reach.
Minnesota Roots.

Not every agent knows how to sell land. We do.

Great land finds great buyers. But only if they know it exists.

Land buyers are a different audience.

Land buyers search differently than home buyers. Serious buyers for recreational, lakefront, and timber land are browsing LandWatch, Land.com, and KW Land networks — not just scrolling through Zillow. Reaching them requires knowing where they look, what they care about, and how to speak their language.

Why Land is Different.

Pricing land requires different data.

Comparable sales for land are harder to find, more complex to analyze, and easier to misread. Timber value, water frontage, access rights, existing improvements like utilities, driveways, and structures — all of these affect price in ways automated tools can't account for. We make sure you're negotiating from knowledge, not guesswork.

The KW Land Network is National.

Through the Keller Williams Land Division, your property reaches a curated network of land-focused agents and qualified buyers across the country - not just local MLS searches.

Local knowledge is irreplaceable.

Minnesota land is in our roots, not just our resume. I grew up in rural northern Minnesota, own lake property myself, and have personal connections to communities across the state. That firsthand understanding of how land is valued, used, and loved in different parts of Minnesota — combined with the marketing reach of a Twin Cities-based team — is a combination you won't find anywhere else.

The bigger the buyer pool, the better your outcome.

The right buyer for your land might be a neighboring landowner. It might be a Twin Cities family dreaming of a northern retreat. It might be an out-of-state investor. We don't try to predict who that buyer is — we make sure all of them can find you. That means marketing beyond the local MLS, into the networks, platforms, and metro markets where serious land buyers are actively looking.

What you get when land is a specialty, not an afterthought.

  • We market your land where serious buyers are actively searching. As a Twin Cities-based team connected to the KW Land Division network, we put your property in front of qualified buyers locally, regionally, and nationally — well beyond what a standard MLS listing alone will reach.

  • Drone footage, aerial maps with property boundary overlays, topographic maps, and detailed descriptions written for the buyers who care most about your land's specific features — whether that's hunting habitat, water access, timber, or buildable potential. We list on land-specific platforms including LandWatch and Land.com, not just the MLS. Your land gets marketing built around what makes it exceptional — not a template designed for houses.

  • Pricing land accurately takes more than pulling a few comps. We factor in water frontage, access, existing improvements, and the specific features that make your parcel unique. We'll also be straight with you about something most agents won't say upfront: land pricing often involves setting a strong marketing price and being prepared to negotiate. We walk you through that reality from the start — so there are no surprises when offers come in.

  • Land deals may involve surveys, soil tests, title issues, access easements, and environmental considerations that home transactions don't. We've navigated all of it.

We know what's keeping you up at night.

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We know what's keeping you up at night. 〰️〰️〰️〰️〰️〰️

"Am I leaving money on the table?"

Land is hard to price with precision — comps are limited, automated tools are unreliable for rural parcels, and every piece of land is genuinely unique. We do the homework so you go into the process with a clear, realistic picture of what your land is worth and a pricing strategy you feel confident about.

"What about capital gains taxes?"

Long-held land — especially inherited property — can come with significant tax implications that catch sellers off guard at closing. We're not tax advisors, and we'll always refer you to one. But we make sure the conversation happens early, not after you've already committed to a price and a timeline.

"This land means more to me than a dollar amount."

We hear this often — especially from sellers parting with family hunting land or a lake property tied to decades of memories. That connection is real and we respect it. Our job is to honor what the land means to you while helping you see it clearly through a buyer's eyes — so you can make a decision you feel good about.

No surprises. Here’s how we work.

Selling land takes time, and the process can feel unfamiliar if you've never done it before.

So we lay it out clearly from the start — what happens, when it happens, and what we need from you at each stage.

No guesswork. No wondering where things stand.

1.

4.

Start With a Conversation.

We begin by learning about your land, your goals, and your timeline — and talking honestly about what the process involves and what realistic pricing looks like. We'll even walk you through the questions you should be asking any agent you consider. Whether you list with us or not, you'll walk away more informed.

Staying Active Once You're Live.

Going live is the beginning, not the finish line. We follow up on every inquiry, monitor how your listing is performing, and keep you informed along the way. If something isn't working — the price, the presentation, the strategy — we'll tell you directly and talk through the options together. You'll never have to wonder if anyone is paying attention.

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5.

We Do the Homework.

Before we recommend a price, we dig into comparable land sales, access and easement review, existing improvements, and the specific features that affect your parcel's value. We'll also make sure tax implications are on your radar early — that conversation is far better before you commit to a price than after. Then we walk you through your pricing options, pros, cons, and tradeoffs, and you decide what makes sense.

Evaluating Offers Together.

When offers come in, we walk you through every detail — price, terms, contingencies, and what each one means for your timeline and bottom line. Land offers can be more complex than home offers, and we make sure you understand exactly what you're agreeing to before you sign anything. No pressure. Just clear information so you can make a confident decision.

3.

6.

Most agents will tell you what you want to hear. My job is to tell you what you need to know
— A. Nienow

FAQs

Presenting Your Land at Its Best.

Drone footage, aerial maps with boundary overlays, and detailed property descriptions written specifically for the buyers most likely to value what you have. Your listing goes out on the MLS, land-specific platforms including LandWatch and Land.com, and through the KW Land Division network. Most listings blend into the background. Ours are built to stand out.

From Agreement to Closing Day.

Land transactions come with complexities that home sales don't — surveys, access verification, title issues, and due diligence specific to rural parcels. We manage the details, communicate clearly at every turn, and make sure nothing falls through the cracks between an accepted offer and a successful closing.

  • A: Longer than most sellers expect — and we'll be straight with you about that from the start. Land sales typically run anywhere from six months to well over a year, depending on price point, location, parcel type, and current market conditions. Lakefront and recreational properties with strong appeal tend to move faster. More remote or specialized parcels often take longer. We'll give you a realistic estimate based on your specific situation — not an optimistic number designed to win your listing.

  • A: Not always — but it's worth understanding your options. An existing survey can make the transaction smoother and reduce buyer hesitation, which can support your price. If you're selling a portion of a larger parcel, a new survey is typically required. We'll look at your specific situation and help you weigh whether the cost of a survey makes sense given your property and your goals.

  • A: Yes — and you'd be surprised how common that is, particularly with inherited parcels or land that's been in a family for generations. We start by reviewing your deed and county records to get a clear picture of what you have. Title questions, boundary uncertainties, and access issues can all be worked through — the sooner we identify them, the more options you have to address them before they become deal problems.

  • A: Almost always one of three things: pricing, presentation, or reach. Pricing is the most common — land is genuinely difficult to price accurately, and listings that start too high often go stale before the price ever adjusts. Presentation matters because most buyers encounter your land online first, and a listing that doesn't tell a compelling story gives them no reason to take the next step. And reach is where many rural land listings fall short quietly — if your property wasn't getting in front of the right buyers in the right places, the best price was never really on the table. We're happy to take an honest look at what happened and tell you what we think would need to be different.

  • A: It's one of the most important conversations to have early — and one of the most frequently postponed. Land that's been held for a long time, especially inherited property, often has a very low cost basis, which can mean a significant tax bill at closing that catches sellers off guard. We're not tax advisors and we'll always point you to one. But we make sure the conversation happens at the beginning of the process, not after you've already committed to a price and a timeline. How and when you sell can matter as much as what you sell for.

  • A: Yes — and it's not just professional familiarity. I grew up in rural northern Minnesota, own land there myself, and have genuine connections to communities across the region. That personal knowledge of how land is valued and used in different parts of the state is something I bring to every listing, whether it's an hour from the Twin Cities or deep in the north woods.

  • A: It's not about being cities-based — it's about reach and resources. The right buyer for your land could come from anywhere: a neighboring landowner, a Twin Cities family, someone from out of state. What matters is making sure all of them can find your listing. A team with metro marketing infrastructure, land-specific platforms, and the KW Land Division network can cast a wider net than a local-only approach — and a wider net means more competition, which means a better outcome for you. We don't replace local knowledge. We add to it.

  • A: Just a conversation. No pitch, no pressure, no obligation. We'll ask about your land, your goals, and your timeline — and we'll answer whatever questions you have honestly, including the ones you might hesitate to ask another agent. If we think we're a good fit, we'll say so. If we don't think we can add real value for your situation, we'll tell you that too. Either way, you'll walk away with a clearer picture of your options.

Let’s talk about your land.

Every parcel is different — and so is every seller's situation. Tell us about yours.

We'll give you an honest assessment of what your land is worth, who the right buyers are likely to be, and how we'd approach the sale.
No pressure, no obligation. Just a straight conversation.

Or call 612.978.9600 · annalie@cityoflakeshometeam.com

Serving the Twin Cities, Greater Minnesota & Northern MN